SEO Insights

From the blog.

Practical SEO thinking for eCommerce, SaaS, B2B, and professional services teams.

Technical SEO
Why Your Shopify Store Has Duplicate Content (And How to Fix It)
Shopify's tag and filter pages are quietly cannibalising your rankings. Here's exactly how to find and fix the issue.
June 2026·6 min read
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AI SEO
How to Get Your Brand Cited in ChatGPT and Perplexity Answers
Generative engines pull from specific sources. We break down exactly what signals make a brand appear in AI answers.
May 2026·8 min read
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B2B SEO
The B2B SEO Funnel: Mapping Keywords to Every Stage of the Pipeline
Most B2B companies target bottom-funnel keywords and wonder why growth is slow. Here's how to build a full-funnel strategy.
April 2026·7 min read
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